Tammy Knutson, founder of The Rooted Soul
Meet Tammy

Experience That Grounds the Vision.

Business guidance with depth, clarity, and stewardship.

For more than 35 years, I have worked across accounting, finance, operations, and business leadership—helping businesses understand what is happening behind the numbers and what needs attention next.

My experience includes more than a decade of CFO-level leadership, overseeing complex financial operations and businesses managing more than $30 million in annual activity.

The Rooted Soul was created to bring that depth of experience to entrepreneurs who are building something meaningful, sustainable, and financially grounded.
35+ Years
Accounting & Financial Experience
12+ Years
CFO-Level Leadership
$30M+
Annual Business Activity Managed
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Tammy Knutson, founder of The Rooted Soul
Why The Rooted Soul Exists

Purpose Is Powerful. A Strong Foundation Makes It Sustainable.

The work you are called to do deserves support beneath it.

I created The Rooted Soul because I saw a gap between the passion that drives entrepreneurs and the financial structure required to sustain that passion over time.

Many talented practitioners and business owners are deeply skilled in the work they provide, yet find themselves carrying the weight of bookkeeping, financial decisions, systems, compliance, and growth without experienced guidance beside them.

The goal is not to turn you into an accountant. It is to give you enough clarity, structure, and understanding to lead your business with confidence instead of uncertainty.

Your business can be deeply aligned with your purpose and still be financially disciplined, strategically sound, and built to last.
Experience You Can Build On

Decades of Financial and Operational Experience—Applied to Your Business.

My background spans accounting, finance, operations, leadership, business systems, and strategic decision-making. That experience allows me to see beyond a single set of books and understand how the financial side of a business connects to the way the business actually operates.

Accounting & Financial Management

More than 35 years working with bookkeeping, accounting, financial reporting, reconciliations, cash flow, tax readiness, and the day-to-day financial systems businesses depend on.

CFO-Level Leadership

More than a decade serving at the CFO level, managing complex financial operations, supporting leadership decisions, and overseeing businesses with more than $30 million in annual activity.

Operations & Business Systems

Experience building and improving the systems behind the numbers— including processes, workflows, accountability, reporting, and operational structure.

Strategic Business Guidance

Practical experience helping leaders think through pricing, growth, financial priorities, operational decisions, and the long-term health of the business.

I do not look at your numbers in isolation. I look at the business they belong to—and what those numbers are telling us about what needs attention next.
The Rooted Soul Philosophy

Stewardship, Not Just Accounting.

Numbers are not the destination. They are information.

Bookkeeping records what happened.

Stewardship asks what those numbers mean, what they are revealing, and how that information should influence the decisions you make next.

That distinction is at the heart of The Rooted Soul.

A Different Kind of Financial Support

Your Business Is Something Worth Stewarding Well.

Your business holds more than transactions. It holds your time, energy, livelihood, ideas, relationships, and the work you are trying to put into the world.

That is why I believe financial support should go beyond simply keeping records accurate. You should understand what is happening inside your business well enough to make intentional decisions about how you spend, price, plan, grow, and protect what you are creating.

Clarity Before Assumption Make decisions from what your business is actually telling you, not from guesswork or the balance in your bank account.
Structure That Supports Purpose Strong systems do not make your business less soulful. They give your purpose something stable to stand on.
Growth With Discernment Not every opportunity deserves your resources. Sustainable growth requires knowing what supports the business you actually want.
Confidence Through Understanding You do not need to know everything about accounting. You do need enough visibility to lead your business responsibly.
Who I’m Here to Serve

For Business Owners Building Something Meaningful.

The Rooted Soul was created for entrepreneurs who care deeply about the work they provide and want the business behind that work to be just as thoughtful, organized, and sustainable.

Wellness & Healing Practitioners

Reiki practitioners, coaches, therapists, bodyworkers, holistic practitioners, and other professionals whose work is rooted in service, healing, and transformation.

Purpose-Driven Entrepreneurs

Founders and service-based business owners who want to create meaningful work without sacrificing financial clarity, structure, or long-term sustainability.

Growing Small Businesses

Business owners who have reached the point where informal systems, inconsistent bookkeeping, or financial guesswork are no longer enough to support what they are building.

You do not need to have everything figured out before asking for support. You simply need to be ready to build with greater clarity and intention.
Ready for the Next Step?

Let’s Build a Stronger Foundation.

Purpose deserves structure. Vision deserves stewardship.

If you are ready for greater clarity, stronger financial systems, and experienced guidance behind the business you are building, The Rooted Soul is here to help you take the next step with intention.

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